If you feel that nothing you do seems to be effective in making your website rank on the first page of the internet marketing search engine, you’re definitely not alone. Thousands or even millions of online business owners and webmasters share the same frustrations. The good news is that there’s something you can do about it.
Typically, it only requires changing some parts of your strategy and avoiding some mistakes for you to get some good results. Below you will find the most common mistakes website owners make in their SEO methods that you should avoid if you want to improve your site’s performance.
#1 – Skipping Analytics to Identify What Converts
SEO isn’t just about generating huge amounts of free traffic. More importantly, you want ‘conversion’. Apart from tracking what keywords or strategies are allowing you to get traffic, you need to track what actually drives sales. Use an analytics package to do conversion tracking for your keywords and keyword phrases. You should then compare them against each other to find the best ones to use.
#2 – Not Doing Enough for Local Search
If you’re running a local business, make sure your SEO marketing internet strategies are optimized for local search. It’s recommended that you use keywords that are region-specific, and include them in your meta descriptions and page titles. Including a local phone number and an address on your pages will also help you appear in the local results.
#3 – Not Having Anchor Text for Internal Links
If you want to write a blog post, for instance, and you wish to link to your SEO services page, it’s good to use the anchor text “SEO services”. And if you really need a call to action, make sure you use the relevant keywords in your link.
#4 – Using Identical Anchor Text for Each Link
It’s important that you optimize your anchor text, but you should avoid using the same anchor text for all the links you have. Not only will this look funny to your readers, this can also have a negative impact on your search engine performance. The best thing to do is mix up your anchor text. Use a variety of phrases to make them look natural for readers and search engines, too.
#5 – Paying More Attention to Link Quantity Over Link Quality
There are so many ways you can get links, but none of them will be worth it if you’re compromising quality. Keep in mind your purpose for attracting links, which is to attract potential customers. You don’t want just anyone to visit your page; you want your visitors to be likely paying customers in the end, and that is exactly what professional agencies for SEO Philippines can do for you.