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An Intro to Search Engine Marketing and How it Can Help your Business

An Intro to Search Engine Marketing and How it Can Help your Business

Search Engine Marketing, also known as SEM, is a marketing strategy that can boost your sales. You probably already know about tri-media marketing namely television, newspaper or print ads and radio. These traditional advertising reigned supreme for decades, that is until the advent of the internet. These advertising strategies can be useful however, SEM shows more promise especially now with the rise of social media.

How does SEM Work?

Let’s take a look at how a customer shops or searches for information these days. Here’s Betty, your average teenager who just got a sizable sum as a gift from her parents. Now she’s hankering for a pair of ‘animal print mini-skirts’. She could head over to a nearby mall. However, as Betty is your everyday teen who has a smartphone, she chooses to search for an online sale instead. Simply typing ‘animal print mini skirts’ on her phone allows her to browse hundreds if not thousands of stores displaying the item she’s looking for.

As she enters the keywords on her favorite search engine, she’ll be shown search engine results pages (SERPs). Each page will list a dozen websites arranged according to the relevancy of her query. It’s highly possible that her search could generate at least a hundred SERPs amounting to thousands of websites all selling the item she wants.

As a typical human being with a short attention span, she chooses the first SERP and probably will only explore the first five websites. If you happen to sell animal print mini skirts online, then the first SERP is where you want your website to be. The process to do that is through search engine optimization or SEO. You could do SEO on your own for free. However, search engine companies also want to make money for their own too. That’s why their first SERP now has paid advertisement slots that could trump your free SEO efforts. This is where SEM comes in.

Where to find SEM services?

The process of doing SEM can be very extensive. It’s a good thing that there are affordable SEO services from companies that also do SEM. Basically, the SEO company will formulate an SEM and then fine-tune your website for the products/keywords you’re aiming for.  Then you go to a popular search engine and start bidding for the keywords that are related to your business or product.

SEM, PPC and Paid Search Ads

Bidding on ads doesn’t work the way you think how an auction works. Essentially, you’re given an estimated amount of how much you’re going to pay per click (PPC) of a customer. For example, you could input at least 10 cents per click. Looks small but considering the fact that some keywords might be clicked by at least 1,000 users, you’re looking at a hefty $100 price tag. You have to weigh the costs of paying that $100 to find a percentage from the 1,000 users that will make a purchase on your website.

If that’s the case, then why not go as low as 1 cent per click? That’s where the bidding comes into play. It’s highly possible that someone wants the keywords you want and then bids at 50 cents per click. The search engine algorithm will then weigh your bids, apply some random calculations and your website might show up on the SERPs top rank every now and then.

Trusting SEO Companies

Always remember to balance the costs of the ad campaign and your ROI because you could lose money instead of earning. Doing things for free could end up with you going bankrupt. Get help from the experts. Don’t worry, there are affordable SEO that will help you boost your website. A good consultancy like SEO Global Inc. has multiple marketing strategies to help you corner the internet market.

Show up on SERPs, be viral and have your business discovered by the right people. Visit their webpage and book an appointment and let them help you with your internet marketing needs. You’ll find their SEO pricing to be competitive while delivering the best results.

Technology and Its Role in Increasing Traffic for Search Engine Marketing

Technology and Its Role in Increasing Traffic for Search Engine Marketing

If you are new to the
world of search engine marketing
and SEO, you are probably still focusing on traditional methods for ranking,
which include keyword identification and use, as well as content creation.
While these methods do work effectively until today, there are other, easier
ways that can help your website reach the top ranks on search engine result
pages.

And this is with the help
of technology. However, you need to invest financially on these tools in order
to gain the most out of them. But your investment will surely be worth it.

Let us know what these
tools are and find out how they can help your business in this digital age.

Tools that Drive Traffic
to your Site

Search engine optimization
is indeed monumental in digital marketing. There has never been another way of
increasing the visibility of your business in the world wide web than through
this strategy. And this is why marketers find and develop more methods to
optimize their websites and land on search engine result pages.

And while there are
methods that are constantly being used and are still effective with Google,
some ways are newly developed just so they can stay within the ever changing
algorithms.

And one of these is
through the use of online tools. Specifically, here are some that have been
proven to increase traffic.

  1. Quantcast – provides a demographic profile of your website or
    your closest competitor to know which audience you should be targeting.
  2. CrazyEgg – lets you know which of your visitors click on the
    most so you can use it to link to something more important.
  3. Buzzsumo – gives you ideas on what content works based on
    keywords you use.
  4. ClickTale – lets you see how visitors interact with your
    website, which gives you an idea about their decisions based ont heir
    movements.
  5. Ahrefs – lets you know about other websites search engine
    optimization strategies.

These tools drive not just
traffic towards your site, but quality traffic. And that is what you need. What
can you do with increased traffic that has nothing to do with conversion? You
are just wasting your resources with them.

But if you invest in the
above tools for your SEO, they will surely pay for themselves. And you will see
how big of an impact they have on your website. SEO pricing won’t
matter.

Now, all you have to do is
learn more about them and find which affordable SEO services will
work best for your business. Then have your marketers and SEO experts work on
them.

And if you don’t have a
team to help you with your SEO yet, SEO
Global Inc.
is the company for you. They provide total business
solutions and services that will bring the results you need. Check them out
today.

Website Analysis SEO: Effective Tools to Use for Your Internet Marketing Strategy

Website Analysis SEO: Effective Tools to Use for Your Internet Marketing Strategy

Everyone knows how important SEO is
as a part of your online marketing strategy. In fact, you can’t achieve
business goals without it, considering this is the digital age. But you should
also know that using SEO alone won’t be effective if you don’t follow it up
with website analysis SEO.

The question now is, how do you
analyze your website and find out if your SEO strategies are working or not?

Website Analysis Tools

Today being the digital age requires
an online strategy for businesses to succeed. Fortunately, most companies know
this and have already incorporated internet SEO marketing and
the likes into their marketing efforts.

What is unfortunate about it, though,
is that marketers leave it at that, thinking SEO will do all the work for their
business. Then, they find out their efforts did not work and their website only
had little to no traffic at all.

When this happens, experts will
easily say these marketers forgot all about website analysis.

But what is it all about and how can
it be done?

According to Neil Patel, website
analysis is what points out all the SEO errors you need to fix in order to
increase your rankings. And if you want more traffic for your website, all you
have to do is follow the analysis result.

Now, to analyze your website’s SEO,
you can make use of effective tools that are easily available.

  • Website Analysis Tools
  • SEO Checker – gives you a complete
    list of errors that stops you from getting a high ranking                             on search engine
    result pages. T gives you the result based on each solution’s potential                                         traffic
    impact and ease of implementation.
  • SEO Audit Report – points out SEO
    errors and gives you step by step instructions, including                                              video tutorials, that will help
    you fix them.
  • Backlink Checker – allows you to find
    out who links to you, track your domain score, and your                         overall
    traffic metrics, letting you know what works for your site and what needs                                                               improvement.

It is quite fortunate that many
online tools are available for marketers to use in their search engine internet marketing
strategies. All you have to do is make use of it.

But if you are no expert when it
comes to SEO, you will definitely need help. Just visit SEO Global Inc. and find out which of
their services will suit your needs. Their total business solutions will be the
answer to your SEO problems. Check them out today!

5 Top Tips in Writing SEO-Friendly Content as Shared by an SEO Expert

5 Top Tips in Writing SEO-Friendly Content as Shared by an SEO Expert

Search engine optimization is, no doubt, one of the best strategies
you can have for your business in today’s digital age. However, it can be a
challenge to take control of, which is why you will need the help of an SEO expert to stay updated with the
changes in SEO and stay right on track for the success of your business.

Effective SEO Strategies

There are so many different strategies that will make SEO a top
online marketing scheme. You only need to find one that suits your business and
will work effectively for it.

Among those would be the ones listed below:

  • Optimize for user experience
  • Link building
  • Find and use an opportunity
    keyword
  • Increase domain authority
  • Improve content

SEO-Friendly Content

Content is still king, but only if it is SEO-friendly. If not, it
can do nothing for your website and for your business. So, how do you make your
content in par with SEO?

Here are some tips that your SEO consultant will unlikely share
with you, but are proven to be effective and will surely increase your rankings
in Google’s search engine result pages.

  1. Optimize your title. You can do
    this by making use of your keywords and only using 5-70 words in it.
  2. Use keywords in the body of
    your article. Learn about keyword density and reach 1.8%-2.50%.
  3. Reach at least 500 words. Your
    article should have this amount of words or it will be harder for search
    engines to generate traffic, especially when content is small.
  4. Make use of images. This can
    attract visitors and bring your website to a higher rank. Just make sure you
    optimize it so that it does not require long loading time.
  5. Use keywords in your URL. This
    will make it easier to find your content. Only use 10 words and avoid Stop Word
    such as “how” and “when”.

These strategies have been used by experts in the field of online
marketing and SEO. And it’s a good thing they have been shared to help you
develop your content and make them reach the top ranks of result pages.

Now, when you integrate these tips in your plans and have the best SEO company help you out, you will surely find success
with your online marketing efforts.

But which SEO company will it be for you? There is only SEO
Global Inc.
as the perfect partner. With their total business
solutions, you will have nothing else to look for. Go check them out today!

Step Up Your Internet Marketing Strategies with Online Reputation Management Services

Step Up Your Internet Marketing Strategies with Online Reputation Management Services

Businesses today cannot go on without
an online strategy. After all, this is the digital age, and presence on the
internet is considered crucial if you want consumers, locally and globally, to
know about your products or services. But if you already make use of the usual
online marketing tactics, what else can you do to get ahead? The answer lies on
online reputation
management services.

Online Marketing Strategies

If you have a business, you may be
familiar with search engine optimization and other internet marketing
strategies. These are the most common ways of getting the awareness that your
company needs online.

  • Search Engine Optimization (SEO) –
    increases relevant traffic to your website through organic ways.
  • Content Marketing – creating content
    that your market needs and wants to attract visits from them.
  • Social Media Marketing – the use of
    social media sites to promote your business and creating a social media
    audience, which increases brand visibility.
  • Email Marketing – sending content,
    which may be newsletters, promotions and others, to customers and potential
    clients through emails.

It is not surprising if you have used
the above tactics in getting your business known in the online world. They are,
after all, quite effective in reaching certain goals.

But, in order to build a stronger
foundation for your company and get ahead of the competition, you will need
consumers to trust your brand. And you can do this by making use of online
reputation management.

Online Reputation Management

Many business owners are not quite
familiar with online reputation when it comes to their companies. Just what is
it exactly and how can their business benefit from it?

  • Online reputation management is the
    process of controlling and improving how consumers see your brand.
  • It is an effective way of protecting
    your business in the online world, especially from social media.

Now, how can you use such a strategy
to do the above effectively? There are just two key points of reputation
management that you should base your plans on:

  1. Know
    and monitor what your customers, influencers and competitors are saying about
    your brand.
  2. Be
    proactive and do something to improve your brand reputation, make others say
    only positive things about your business, and repair any damage done.

If you are making use of local SEO services as one
online strategy for your business, you can also get experts to help you with
online reputation management, especially when you don’t know where to start
with it.

Just find the best company that will
develop the most excellent scheme for your brand and create a strong foundation
for its reputation. And SEO Global Inc.
will make sure to do this for you. Know more about this company today and how
they handle online reputation management services.

Organic SEO Strategy: Steps Towards Success

Organic SEO Strategy: Steps Towards Success

People with businesses and
have websites to promote and sell their products or services should understand
that using organic
SEO
can greatly benefit them. And it is a good thing that most of them
acknowledge the importance of search engine marketing in their businesses
today.

The only problem is that
many of them don’t know how to use this online strategy effectively. And they
handle their own SEO even without the right knowledge and skills to do it.

How can SEO help bring
companies to success if it is not used properly?

Steps in Using Organic SEO
Effectively

The digital age has
brought about numerous advancement in every industry and has made the internet
an everyday technology. With this, its role in businesses has become quite
important. And everyone should make use of it in order to reach success with
their endeavors.

Now, one way of using the
internet for the success of your business is through SEO. This strategy
significantly increases consumers’ awareness of your brand and drives relevant
traffic towards your business, greatly improving your conversion rates.

And how do you make good
use of it? Here are the steps to follow:

  1. Know what your market wants and needs from you. Understand
    how they may search for your products or services on search engines.
  2. Do a thorough research on the keywords used by your market to
    search for your products. Know what keywords work and continue updating your
    keywords list.
  3. List your business on Google and make good use of localized
    search. This will be specially helpful for consumers looking for a product or
    service locally.
  4. Optimize specific pages on your website to rank higher on
    search engine result pages. You can start with your homepage since it holds
    general information about your business and consumers can navigate from that
    page.
  5. Make relevant changes in your HTML. Specifically, include
    keywords in your URLs.
  6. Start linking. Build inbound links and backlinks to help you
    rank higher.
  7. Create quality content.
  8. Keep track of your progress and update your strategy
    continuously.

If you have trouble
getting organic SEO under control, especially if you don’t have the right
people to handle it, you can easily outsource
SEO
to the experts. And SEO Global Inc. are the people to call.

SEO
Global Inc.’s
total business solutions will provide the answers to your
online marketing problems. Just check out the services they provide and you
will find one that will fit your needs and your budget. Visit SEO Global Inc. today.