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Digital Marketing Philippines – Online Advertising Evolution in 2019

August 1, 2019

Website Development in the Philippines has come a very long way since early 2000. Back then, only the rich Philippine companies and international companies could afford to create websites. However, it didn’t make sense before for a local company to spend money on a website or run an online ad campaign. In the early 2000s, Filipinos were still rocking 56 kbps modems and internet packages that were very expensive. The common paid dial-up internet connection would cost at least a couple thousand of pesos. Prepaid dial-up existed but at a cost of a couple of hundred of pesos for a few hours.

It is estimated that at least 35 million Pinoys own smartphones today. Using other devices, at least 60 million Pinoys browse the internet daily. Those numbers are no joke as about 60% of the Philippine population is connected to the world. It is almost at par with USA’s 76% of the population having internet access.

Internet Marketing Today

In a span of a decade or so, the Philippines has managed to catch up with most internet able countries. In fact, the country has joined nearly one billion users in the Asia-Pacific connection. It’s no wonder why Philippine companies are scrambling in tapping those users. A typical ad campaign using tri-media of radio, TV and print ads can reach at best three to five million users per spot. However, as more Pinoys shift to mobile devices to access the internet, it makes more sense to run internet ad campaigns.

The Potential of Philippine Digital Marketing

The digital marketing Philippines has to offer local and international companies is seen to grow by 2022 as more companies are offering internet access to Filipinos at cheaper prices. In fact, prepaid internet has not been factored in with the numbers shown above. Filipinos have been using prepaid internet promos to access favorite social media websites such as Facebook, Twitter, Instagram and more.

Global Social Media Presence of the Philippines

Given the love of Pinoys for social media, running social ads is one good way for your business to grow. A social media manager can help improve your reach. Choose a manager that can come up with organic or natural posts that resonate with people. It’s important to have an ad campaign feel like a natural person rather than looking like AI-generated content.

Pinoys are often suggestible online. Combined with the friendly nature of Filipinos, one Pinoy can be connected to hundreds of foreigners. That’s not counting friends and family members working and living abroad. Online reputation management in the Philippines can offer more social media clout than with other countries.

Given the love of Pinoys for social media, running social ads is one good way for your business to grow.

Trusting your SEO Company

Given the untapped potential of Filipino internet users, choose a company that already knows the social media map of the Philippines. SEO Global Inc. knows the heartbeat of the Philippine internet market. Run social-friendly campaigns and grow your business online with organic posts that will be attractive to search engines.

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Digital Marketing Philippines – Online Advertising Evolution in 2019
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Digital Marketing Philippines – Online Advertising Evolution in 2019
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Website Development in the Philippines has come a very long way since early 2000. Back then, only the rich Philippine companies and international companies could afford to create websites.
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SEO Global Total Business Solutions
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