Website Development in the Philippines has come a very long way since early 2000. Back then, only the rich Philippine companies and international companies could afford to create websites. However, it didn’t make sense before for a local company to spend money on a website or run an online ad campaign. In the early 2000s, Filipinos were still rocking 56 kbps modems and internet packages that were very expensive. The common paid dial-up internet connection would cost at least a couple thousand of pesos. Prepaid dial-up existed but at a cost of a couple of hundred of pesos for a few hours.

It is estimated that at least 35 million Pinoys own smartphones today. Using other devices, at least 60 million Pinoys browse the internet daily. Those numbers are no joke as about 60% of the Philippine population is connected to the world. It is almost at par with USA’s 76% of the population having internet access.

Internet Marketing Today

In a span of a decade or so, the Philippines has managed to catch up with most internet able countries. In fact, the country has joined nearly one billion users in the Asia-Pacific connection. It’s no wonder why Philippine companies are scrambling in tapping those users. A typical ad campaign using tri-media of radio, TV and print ads can reach at best three to five million users per spot. However, as more Pinoys shift to mobile devices to access the internet, it makes more sense to run internet ad campaigns.