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If you have never considered working with any search engine optimization providers for your digital marketing strategy, you may be missing out on tons of opportunities to expose your brand to a wider audience. Considering the fact that SEO updates and new trends keep popping up every now and then, it’s important that you be up-to-date so you can take advantage of the latest developments in the world of Internet marketing.


Keeping track of everything that’s happening in the SEO world can be overwhelming, especially if you’re not an SEO expert. Below are some of the most important processes you should follow if you want to stay in-the-know.


1. Follow SEO terms and thought leaders on Twitter.


Twitter is a great source of real-time news on almost any field. Thus, creating a stream on this social media platform of terms related to SEO will help keep you updated with the latest developments. Be specific with the terms you’re going to use. You want to follow terms like Google Panda, Google algorithm, Google Penguin, or Google Hummingbird.


2. Set up RSS feed for SEO blogs.


There are tons of SEO blogs online where you can get all the important content you need regarding SEO trends. By setting up your RSS feed or even subscribing via email, you can rest assured that you won’t miss anything. You may also consider setting up a Google Alert so you can be notified of every development that you need to know.


3. Keep yourself up-to-date with Google Webmaster Tools.


Google Webmaster Tools is a way for website owners to make sure their websites are optimized well. In addition, it comes with a variety of resources that will help you better understand SEO best practices and top SEO marketing methods. You will learn various things about SEO, such as how your website is checked or crawled by Google.


4. Spend about an hour each week to learn about SEO.


If you want to take advantage of every update and all the trends in SEO, then you should be an expert yourself. It will help if you could put aside some minutes for learning SEO stuff. Doing this will ensure that you are aware of the latest trends in digital marketing so you could be one of the first to apply those in your online business.


5. Be part of an online community.


Another way of learning the latest trends on SEO is becoming part of SEO-focused communities, particularly LinkedIn groups. There are tons of articles, resources, and discussions you can find in such groups, which will help you become more familiar and knowledgeable about SEO.


If you just don’t have the time to do all these, then the best option you have is to work with an SEO Philippines agency to ensure that your digital marketing business won’t be left behind in terms of complying with the important search engine optimization changes and trends.