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For many business owners, online strategies for their products or services can be quite hard to understand, and this includes search engine marketing. So much more when Google suddenly updates its algorithms and messes with your newly developed SEO strategy. This is why you need experts in the field to help your business stay in the game and ahead of other companies, even when search engines make changes in their systems, one after the other.

However, when you understand what search engine optimization is all about, you will see how effective it really is for your business and why you need to invest it this kind of strategy. It’s a good thing you don’t have to invest too much on it since many professional companies like SEO Global Inc. offer affordable SEO services that are proven to work.

And to understand SEO, let us learn about Google’s update from a while back, the RankBrain algorithm.

Optimizing for RankBrain

RankBrain is one of Google’s latest updates. In fact, it is known as one of their top 3 ranking signals. And it is becoming more and more important. But just what is it exactly?

RankBrain is a machine learning algorithm, which sorts search results for Google. It also helps understand and process people’s search queries.

If changes in the algorithm were made entirely by the engineers at Google before, now, RankBrain helps implement changes, and it does so on its own. But how does it work?

To put it simply, RankBrain identifies if your page satisfies a user or makes him happy. When it does, your website can rank higher. And this is quite significant for your business.

So, how do you optimize for RankBrain?

  • You need to improve your organic click-through-rate.
  • Improve your bounce rate and dwell time, how long searchers leave or stay on your website.

The better you do on these criteria, the more RankBrain can say your website makes users happy, and it will rank you up.

Now that you have an idea what RankBrain is and how effective it is for your online strategy, you need to have experts continuously optimizing for it.

But it’s not just about RankBrain. You still need keywords, backlinks and other traditional SEO strategies to get that number 1 rank many are reaching out for. They are as important as other means to optimize your website.

So, don’t stick to one strategy. With the right SEO pricing, you can get a team of SEO experts who will help you optimize for RankBrain, as well as use other proven methods to get to that top rank.

And SEO Global Inc. will definitely help you out. Just check out their total business solutions and you will see how. Visit their website today.