If you think a lot of businesses know a lot about online marketing, then you’re mistaken. In reality, 70 percent of local businesses do not own a website. So, if you are one business owner who thinks of expanding online, congratulations, you have the much needed foresight that a lot of business owners don’t have.
If you have created a website, or are still trying to start from scratch, you have to remember that simplicity in design is what keeps internet users coming back to your site. It is wrong to think that websites with lots of flashy graphics and blinking texts will entice users to revisit your site. Remember, that not all internet users are blessed with fast and stable internet connection. If your target users happen to have slow connection, a website with far too many graphics would load very slow. Then what would they usually do? Of course, click the back button and move on to the next webpage down the list.
To reduce bounce rates from your site, here are some points you need to take into account when you’re in the process of building a website:
- Arrange your texts in a layout that is easy on the eyes.
Make your website look professional. It is alright to place all the things your website offers in your homepage. But when you do so, be sure to make it look clean. Don’t just place boxes everywhere. If you’re an online store, arrange your products in a neat grid and classify them according to categories.
Avoid picking out different set of styles for each product. Instead, follow a uniform text and style for every product for a clutter-free look and feel.
- Avoid placing too many graphics.
Graphics, especially high resolution ones, slow down the loading time of the page. When you are looking to build a blog, restrain the urge to post each and every photo you have taken during your vacation – if you are blogging about it. Instead, just place one or two images on the page – just enough to feed the readers’ imagination.
In all the webinars I have attended, speakers would usually tell us to just include one image for every 400 words. Because online, a picture is indeed worth a thousand words.
- The style and theme of your homepage should set the color palette for your entire website.
There are lots of free themes you can choose from. If you have several favorites, please keep yourself from adapting a different theme for every page. Instead, just choose the theme that best describes the type of business you are in, and use that same theme for all your pages.
If you use a different theme for each page, your website would look unprofessional and childish. Your choice of theme also tells something about your characteristic as an online business owner.
- Social Media Buttons are Crucial.
Giving your visitors the right tools to share your content, promote your page, and giving them access to another webpage which you also own are exactly what you need. Instead of doing your own website and product promotion, let your visitors promote your product for you.
One way of doing this is to add in social media buttons to your website or to each and every page. Some of the social media buttons you can include are Facebook, Twitter, Google+ and Pinterest. Be sure to place your buttons in a place convenient for your visitors to click on – like beside the content or just below it.
- Avoid adding music that plays automatically.
This is one surefire way of increasing your bounce rates. Unsolicited songs are usually irritating to visitors, and also slow down loading time for your page. So do infomercials that pop up on the page and persons that seem to walk across your page and talk directly to the site visitors. Let me tell you, when a website does that, I would usually click back as fast as I can to avoid listening to just one word. And I bet lots of people also do that.
- Write well-researched page URLs.
Lastly, your page URLs should also describe what the page is all about. When you’re using WordPress, always see to it that you edit your page URL to display URLs that should also be keywords. You would need to do keywords research to make your page more visible to search engines.
For example, if your page is selling a blue Lacoste polo shirt, your URL should also be like this: http://www.buyshirtsonline.com/lacoste-blue-polo-shirt. So when a person searching for a Lacoste blue polo shirt would type, “Lacoste blue polo shirt” on the Google search box, your page could be shown in the list.