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In 2014, we witnessed so many transformations in the SEO industry, and the same is actually expected to happen this year. Thus, if you’re running a business online, whether you own a website promotion company or you just want your own website to rank, you have to stay up-to-date with the changes and trends that are about to change how you optimize for the search engines.

1. Search rankings will be driven by content marketing

We used to think that content marketing and SEO are just the same thing because of the overlapping principles they have. This isn’t the case anymore, though, as SEO is now considered to be more on the technical side of internet marketing, while content marketing remains to be the key factor that drives search engine rankings.

Focusing too much on SEO and ignoring the importance of a content plan is the easiest way to fail. Now is the time for you to pay attention to creating and distributing top quality content if you want to be visible in the search engines.

2. Mobile unresponsive websites will see no success

Mobile usability was obviously a huge factor for ranking in Google in the past year, and this is not expected to change anytime soon. Making your website mobile responsive may seem very technical in nature, but this is something that experts can do quite easily.

3. More importance is placed on brand citations

Link building has obviously been misused and abused over the years, and this is what prompted Google to place more importance on brand mentions and citations. This means that if you want your site to have credibility, you will need to be talked about enough in a positive way. Citations give search engines a signal that you are an authority in your niche and that you deserve a spot on the first page of search engines.

4. Search rankings is all about relationships

In the past, those who have great technical skills and knowledge are always ahead of the race for the top spot in search engines. The good news is that Google now is recognizing the importance of reputation over other things. The use of social media and other internet marketing strategies should be focused on creating a positive image for your website and your brand. You need to reach out to other online marketers and bloggers so you could grow your network.

Needless to say, a lot of adjustments have to be made if you want to rank well in search engines and become more visible online. The good thing is that you can easily find a reliable digital marketing company that will meet all these criteria for your online business. SEO Globalhas been in the industry for quite some time already, and has helped hundreds of businesses achieve high rankings on search engines.